How through the need to be relevant, Shawn became more than JUST his title to impact his industry, his community, and our city. Head of Diversity for the Professional Photographers of America (PPA). CEO of Multicultural Association of Professional Photographers (MAPP). Visual Storyteller for Small Business. ROCK THAT Photography Conference & Tradeshow Founder. Community Guy that absolutely loves People! This talk was given at a TEDx event using the TED conference format but independently organized by a local community.